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Into the Metaverse
EP.82: Creation, Expression and Connection in an Avatar based 3D Internet with Morgan Tucker - Head of Creator, Rec Room
Dec 6, 2023
Morgan Tucker, Head of Creator at Rec Room, discusses the role of 3D avatars in building online connections. They talk about the evolution of virtual worlds, the power of avatars in the 3D internet, and the influence of 3D platforms on brands. Morgan shares insights from his career journey and the challenges and growth of Rec Room.
47:49
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Quick takeaways
- Avatars in the metaverse allow for authentic self-expression, exploration of identity, and emotional communication.
- Brands on 3D social platforms like Rec Room should embrace remix culture and collaborate with the community for authentic brand experiences.
Deep dives
Rec Room: A Social Experiences Company
Rec Room, founded in 2016, is a social experiences company that allows users to build and play games together in 3D. It offers more than just gaming, providing users with a virtual social space for activities like virtual weddings, business meetings, and casual meetups. With 37 million users and over 12 million built rooms, Rec Room caters to both beginners and experienced players and creators. It focuses on creating a platform that embraces user-generated content and facilitates authentic and natural human connections. The platform's success lies in its ability to provide players with a delightful and human-scale environment, where gestures and voice chat contribute to a sense of connection and presence. Rec Room aims to empower creators of all skill levels by providing them with accessible tools and removing barriers to content creation. The platform's dedicated and diverse community of creators collaborates in real-time, building complex and exciting experiences. With a strong emphasis on social interaction and creativity, Rec Room is poised to continue growing and reshaping the future of social experiences in the metaverse.
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