This week Yon welcomes Morgan Tucker into the metaverse to talk about the role of 3D avatars to build online connections and how Rec Room is going about doing this.
Morgan is the Head of Creator at Rec Room, where he works to empower creators to make incredible interactive experiences, develop community, and achieve long-term success. Prior to Rec Room, Morgan led Product for Music, Brands and Education at Roblox, developing groundbreaking projects like Spatial Voice Chat, immersive virtual concerts, the Gucci Garden virtual exhibition, and more. An inventor by trade, musician and creator at heart, Morgan has had a fascinating and impactful career that gives him a well rounded vantage point on the future of the metaverse.
During their conversation, Yon and Morgan discuss Morgan’s career journey through many notable metaverse platforms, how brands can be authentic with their activations, what metaverse platforms can learn from the dominant social media platforms, growth and key challenges for Rec Room, and much more!
Follow Morgan: LinkedIn
Follow Rec Room: YouTube | TikTok | Discord | Twitter
Chapters:
- Episode and Guest Introduction (00:00)
- What is the Metaverse (03:00)
- Morgan’s Career Journey (05:10)
- The Moment Morgan Knew Adoption at Scale Was Coming (09:30)
- Authentic Brand Activations in the Metaverse (12:30)
- What Metaverse Platforms Can Learn From Social Media Platforms (18:50)
- What Morgan Saw in Rec Room that Made Him Join (21:50)
- Key Challenge for Rec Room Balancing 3D and 2D Engagement (26:53)
- Building and Nurturing the Creator Community on Rec Room (29:55)
- Role 3D Avatars Play in Reimagining Connection Online (34:40)
- How Brands and Marketers Should Approach These Platforms (40:55)
Morgan’s Most Exciting Thing in Next Twelve Months (44:55)
Learn more about Into the Metaverse and Yon by visiting the website.
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Into the Metaverse