3min chapter

Into the Metaverse cover image

EP.82: Creation, Expression and Connection in an Avatar based 3D Internet with Morgan Tucker - Head of Creator, Rec Room

Into the Metaverse

CHAPTER

Brands and the Paradigm Shift on 3D Platforms

This chapter explores the influence of 3D platforms on brands, advising brand managers to embrace remix culture and community-driven narratives. It emphasizes the significance of authenticity and honesty when engaging with the new generation of consumers, while also sharing successful brand examples and cautionary tales.

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