Bruce Hoffman and Jacob Ware, leading terrorism experts, discuss the rise of far-right terrorism in America and their new book 'God, Guns, and Sedition.' Other topics include the outcome of a special election, confusion over a football game clock, and the economic impact of the Super Bowl.
The Super Bowl generated a record-setting $65 million in ad revenue for CBS, indicating the immense value of advertising during the game.
Low attendance at movie theaters during the Super Bowl indicated economic displacement, as viewers prioritized watching the game over going to the movies, resulting in historically low box office returns.
Deep dives
Super Bowl ad revenue reaches record high
The Super Bowl generated a record-setting $65 million in ad revenue for CBS as the game went into overtime. CBS sold 10 additional advertising spots during the extended play, bringing in more money than expected.
Lowest box office returns due to Super Bowl
Super Bowl weekend saw historically low box office returns, with estimated ticket sales of $40 million, the worst in over 30 years. The low attendance at movie theaters during the Super Bowl indicated economic displacement, as viewers opted to watch the game instead.
Value of Super Bowl viewer eyeballs
Each set of eyeballs watching the Super Bowl was worth approximately $3 to advertisers. With an estimated 129 million viewers, advertisers paid around $55 per thousand viewers to reach their target audience.
Impact of Super Bowl viewership on movie attendance
Approximately one million fewer people attended movies during the Super Bowl weekend compared to other years, resulting in around $10 million in lost revenue for the box office. However, this increased viewership added $3 million in ad revenue to the Super Bowl programming.
Bruce Hoffman & Jacob Ware are leading terrorism experts out with a new book titled God, Guns, and Sedition: Far-Right Terrorism in America. We discuss the rise of the far right. Plus, Santos out, Democrat in. And Mike analyzes some Super Bowl commercials ... three days after the game.