The Best One Yet 🍔 “I’m lovin ___” — Shake Shack’s 1st slogan. Trump’s $499 smartphone. Tracy Anderson’s pilates club.
Jun 17, 2025
Discover the secret sauce behind Shake Shack's first slogan and its impact on branding. Dive into the surprising world of Trump’s $499 smartphone launch following his hefty earnings disclosure. Explore the fascinating rise of Tracy Anderson's exclusive Pilates studios and her innovative approach to fitness. Uncover the balance between memorable and likeable slogans and the significance of cultural trends in business. Plus, enjoy fun insights on personal finance and celebrations of career milestones!
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Slogans Boost Brand Awareness
- Shake Shack plans to launch its first slogan to boost mainstream awareness and sales.
- Branding hinges on the slogan, name, and logo as the three essential elements.
Slogan Trade-Off: Likable vs Memorable
- Slogans face a trade-off between being likable or memorable, but not both.
- Short slogans are loved; longer ones are easier to remember, shaping brand strategy.
Fix Political Self-Dealing
- To reduce self-dealing, pay politicians higher salaries.
- Enforce strict anti-corruption laws and punish rule-breakers harshly.
