The Slogan Trade-off: Memorable vs. Likable in Branding

Shake Shack stock popped on its 1st slogan… so we’ll share the secret to slogans.

Trump disclosed his 2024 income (at least $600M)… and now the he’s is launching a $499 smartphone.

Tracy Anderson has pioneered the wildest concept in fitness… invite-only pilates studios.

Plus, the untold origin story of Ferrari…

$SHAK $MCD $RACE 

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Ferrari 🏎️

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About Us: The daily pop-biz news show making today’s top stories your business. Formerly known as Robinhood Snacks, TBOY Lite is hosted by Jack Crivici-Kramer & Nick Martell.

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