Food writer and cookbook author Matt Rodbard chats with Felix Salmon about Korean food trends, rise of non-alcoholic drinks, cool grocery stores, and the underrated MSG. They disagree on physical cookbooks but agree on the awesomeness of MSG.
Korean cuisine has become a global culinary trend with a focus on authenticity and reinvention.
Home cooking trends indicate a shift towards diverse global ingredients, reshaping the culinary landscape.
Deep dives
Evolution of Korean Food's Popularity
Korean cuisine has transcended beyond just barbecue, evolving into a global culinary movement over the past decade. With a focus on authenticity and reinvention, Korean-American chefs and establishments have propelled Korean food into the mainstream, parallel to the rise of hallyu and Korean pop culture, creating a worldwide gastronomic trend.
Influence of Korean Government on Food Industry
The Korean government, notably through the Korean Food Foundation, strategically promoted Korean food as a gateway to Korean culture, aiming for international recognition. This support included funding guidebooks and events in the US, aligning with the changing American perception of Korean cuisine, highlighting a concerted effort to elevate Korean food globally.
Shift in Home Cooking Trends and Global Pantry
Recent trends in home cooking reflect a broader palate influenced by a more diverse global pantry. As consumers explore products beyond traditional Western fare, such as Tahini, Harissa, and Gochujang, grocery aisles boast a wider array of international offerings. This shift signals a move towards adventurous and exotic ingredients, reshaping the culinary landscape and driving a preference for globally inspired meals.
For this Money Talks, Felix Salmon chats with food writer, podcaster, and cookbook author Matt Rodbard about the latest trends in the culinary biz. They discuss the Korean restaurant craze, the rise of non-alcoholic drinks, and how grocery stores got cool. They disagree on the usefulness of physical cookbooks but agree that MSG is underrated.
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Podcast production by Jared Downing and Cheyna Roth.