First Things THRST E104 - Brutal Life Lessons You Must Accept To Live A Better Life | King Keto
Aug 21, 2025
Brandon Carter, also known as King Keto, is an entrepreneur and online fitness coach dedicated to helping men master their bodies and mindsets. In this engaging conversation, he shares his journey from a tough upbringing in Chicago to building a successful online fitness empire. Carter discusses the importance of discipline, his insights on navigating the fitness industry, and the transformative effects of testosterone replacement therapy. He also reflects on the contrasts between living in NYC and Miami, emphasizing authenticity and personal growth in relationships and life.
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From South Side To Military School
- Brandon Carter describes growing up on Chicago's south side, including being robbed at gunpoint as a child and being sent to military school.
- He recounts his father's rise to millions and eventual collapse and suicide during the 2008 financial crisis.
Hustling Through The 2008 Crash
- After his father's death Brandon worked multiple jobs: training clients, security at Prada, moving work and restaurant management to support family.
- He built his online coaching business by learning video production and pioneering online training around 2009–2010.
Find A Distinct Niche
- Specialize to stand out instead of competing with established experts on their turf.
- Use a unique combo (e.g., keto plus bodybuilding or intermittent fasting with HIIT) to attract a niche audience.
