S2. Ep 20: Leigh Barnes, How Brand is Performing

Leigh Barnes is Chief Customer Officer at Intrepid Travel and joins to discuss how he turned his back (sort of) on decades of performance marketing, went big on brand and how it is working! Leigh joined while he was working in Canada to talk more about what has changed for him and what that means for marketing at intrepid travel. If you don’t know Intrepid they are a B Corp travel company with ambitions to be a $1 billion business by 2025. So we talk about his experience at Intrepid for the last 14 years, how he was a believer in performance marketing as THE driver of the business but how he saw all metrics fall off a cliff during covid and how that brought him to think there must be a different way, how reading and research changed his perspective and how he navigated that change in the business with major support from his friends in finance and the role of purpose.

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