Coffee & Compete #51 - Three Things Competitive Intelligence MUST Do to Support Product Launches | Molly Gallaher Boddy
Adam is joined by Molly Gallaher Boddy, the former Senior Competitive Intelligence Manager at Datto, who shares her best practices for supporting product teams and product launches with competitive intelligence. Listen and learn how Molly's main priority is to be a trusted consultant serving her stakeholders' goals and KPIs.
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Timestamps:
(04:16) How compete teams work with product teams at Datto
(05:38) What kind of competitive intel does product care about
(08:11) What good competitive intelligence looks like for product teams
(14:26) How Molly builds her competitive intel newsletter
(16:22) The magic of scalability
(15:56) Enabling product teams with intel
(17:45) Sharing intel beyond the newsletter
(22:17) Internal alignment and breaking down silos
(24:14) Building battlecards for product teams
(27:58) Validating product-specific intel
(32:33) The recipe for successful launches at larger companies
(35:45) How CI informs packaging during launches
(40:10) Establishing different CI goals throughout and past launch
Host: Adam McQueen
Producer: Ben Ronald
Audio Editing: Josh Kilner
About Klue:
Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you alr
Host: Adam McQueen
Production: Grayson Ottenbreit
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About the Compete Network:
The Compete Network is your home for the best content, events, and resources on competing. From building your first battlecards to enabling thousands of reps, the Compete Network brings together the biggest names in the competitive enablement and competitive intelligence community.