E590:📦NOT JUST SALES: THE TRUE VALUE OF ECOMMERCE FOR B2B BRANDS | JASON ON THE ORO B2B UNCUT PODCAST | B2B COMMERCE CORNER #125 | THE ECOMMERCE EDGE Podcast

📦In this special episode of the Podcast, Jason guests on the Oro B2B Uncut Podcast - https://www.youtube.com/@OroCommerce/videos

📦Long time industry friend and B2B commerce expert Aaron Sheehan hosts

📦This episode was originally published by Oro on Jul 9, 2025 - https://www.youtube.com/watch?v=5PLk6mj7Jxs

📦In this conversation, Jason & Aaron cover the following key topics:

5:00 Why B2B companies still run on spreadsheets and ancient ERPs

9:00 Shadow IT in B2B operations

11:03 Field reps aging out, digital-native buyers moving in – how it’s reshaping expectations

13:05 The real question companies ask: Should we replace the ERP or launch eCommerce first?

15:23 Customers force the issue: “We’ll switch suppliers if you don’t make it easier”

17:05 How Jason breaks the customer base into three digital adoption buckets

19:16 Manual ordering habits (screenshots, PDFs)

23:20 When eCommerce is dismissed as ‘just for small customers’ and why that’s wrong

32:00 How eCommerce automation solves pain points beyond the transactional workflow

Enjoy!