Jason Fried is co-founder of Basecamp, a private company based in Chicago that builds the best web tools possible with the least number of features necessary. The launch of Hey, Basecamp's new email service, has become one of the most talked about product launches of 2020- not least because of the very public fight with the Apple store.
In this talk, recorded online at BoS Conf Online USA, Jason talks about the conception, design and launch of Hey email. This session includes many questions from the audience as Jason discusses some of the learning from Basecamp’s first product launch in a decade.
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Business of Software Podcast