David and Gemma discuss the importance of knowing the importance of proper analytics, after all the changes with GA4.
Talking points include:
What does GA4 mean for SEOs?
What specifically are the needs of SEOs in terms of data?
Is it too late to change now?
How to use GA4 to lead your SEO strategy
How to use GA4 to lead your hollistic strategy
How to train internally about GA4
SEO in 2025