Maximizing Email Marketing With Matt Bacak Welcome to Episode 21 with Matt Bacak. In this week’s episode Itamar sits down with Matt Bacak and they discuss all things email marketing and how modern digital marketers should think about it. Matt Bacak is the founder of the EPC Institute and a Award-Winning Email Marketer. He started marketing online in 1997 and has been email marketing since 1999. Matt has sent well over a billion emails in the last 18 years. At last count, he’s done over 8,000 email split test rounds. His lists are growing by up-to 10,978 subscribers a DAY! He runs the List-Building club on Facebook with over 18,000 Amazing List Building Club Members. He holds the record for most affiliates ever signed up for a JV Giveaway launch, 2,656. Matt holds the record on Clickbank for the highest gravity ever. Matt Bacak’s book “The Ultimate Lead Generation Plan” became a “#1 Best Selling Book” in just a few short hours using the secret power of leads and big lists. He has helped a number of clients target his specialty, opt-in email direct marketing systems. He is not only a sought-after digital marketer but has also marketed for some of the world’s top experts whose reputations would shrivel if their followers ever found out someone else coached them on their email marketing. Here is what to expect on this week’s show: ●    Matt’s start as a direct response marketer and how he eventually dove into email marketing exclusively. ●    Tips for how agencies can show their uniqueness when they email. ●    Does Matt still do direct mail “lump mailing”? ●    What Matt does for lead generation and how he lets the data tell him what to do. ●    How Covid affected people’s relationship with email and will continue to do so. ●    How to join the email marketing discussion at Matt’s List Building Club Facebook page. ●    The reality about where the line is with being truthful in your marketing campaign. ●    What falls under the ethical marketing umbrella for your campaigns?   Important links: https://www.facebook.com/groups/listbuildingclub/ http://aboutmattbacak.com http://www.consultwithmatt.com Connect with Matt: Twitter: https://twitter.com/mattbacak Facebook: https://www.facebook.com/MattBacak LinkedIn: https://www.linkedin.com/in/mattbacak/ Learn more about your ad choices. Visit megaphone.fm/adchoices