Hello Bootcampers!! In this episode we:

• Say hello!
• Acknowledge the explosion of interest in the application of behavioural science to marketing & communications and how it is now an essential skill.
• Say THANK YOU and send KUDO to all public health, Local Authority, LRF, ALL comms and marketing pros supporting COVID-19 emergency responses.
• Talk about the Triple A (Awareness, Attitude & Ability) cheat sheet! Well it's more a of a teaser!
• Flag the importance of Awareness and stress the importance of asking the right questions around behaviours not societal agendas.
• Introduce the idea of habits.
• Invite listeners to join the LinkedIn Group - Behaviour Change Marketing Bootcamp