The Game with Alex Hormozi 13. Levels of Customer Financed Acquisition | $100M Lost Chapters Audiobook
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Nov 14, 2025 Discover the levels of customer-financed acquisition and how they impact business growth! Alex Hormozi breaks down three CFA levels, from high-risk initial stages to achieving viral growth with profits exceeding customer acquisition costs. Hear real case studies showing how startups can leverage this model for rapid revenue increases. He emphasizes that cash should not limit your growth and highlights the importance of mastering customer acquisition as a sustainable strategy. Shift your mindset and learn to harness your customers to fund your business expansion!
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Three Levels Of Customer-Financed Acquisition
- Alex Hormozi defines three CFA levels by linking gross profit (GP) and customer acquisition cost (CAC).
- Level one loses money early, level two breaks even in 30 days, and level three doubles GP to CAC in 30 days.
Use 30-Day Credit As Short-Term Budget
- Use interest-free 30-day credit to operate at CFA level two if profit equals CAC in 30 days.
- Treat your credit card limit as a short-term advertising budget and manage balances to expand acquisition capacity.
Make 2x Profit In 30 Days Minimum
- Aim to make at least double the profit from a customer compared to CAC within 30 days to reach CFA level three.
- Reinvest excess profit to acquire more customers and remove cash as a growth constraint.
