

EP 414: 9 traits that will make your agency known for its best-of-class service with Susan Quinn
Sep 11, 2023
Marketing research specialist Susan Quinn discusses the 9 traits agencies need for best-in-class service. It's not about price, but about core values, innovation, and quality. She shares insights on how to improve the client experience, niche down, and build long-term relationships. Continuous learning and improvement are key, and White Label IQ is the presenting sponsor.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8
Introduction
00:00 • 2min
Introducing the guest and discussing the upcoming Money Matters workshop
01:49 • 3min
The speaker's background and their agency's focus on creating experiences
04:36 • 2min
Defining and Embodying Guiding Principles
06:20 • 20min
Research Findings on Agencies' Priorities and Best-in-Class Reputation
25:55 • 5min
Focusing on Behavior for Better Results: Evolution of an Agency
30:40 • 5min
Building Long-Term Client Relationships for Agency Growth
35:38 • 13min
Continuous Learning and Improvement for Agencies
48:11 • 4min