Meet Molly LaForest, whose father named a grape company after her when she was 12, and who's now disrupting the produce industry with Molly Pop - a brand creating 100% natural cold-pressed juices. Discover how they're pushing cross-merchandising in grocery stores by pairing specialty grapes with matching juices, and why their beet-cucumber blend is the fan favorite that's changing how grocery stores think about produce branding.

🕒 TIMESTAMPS:

0:00 - From 12-year-old namesake to Molly Pop founder

1:15 - What is Molly Pop: candy grapes and bold flavors

1:45 - How do you make grapes taste like strawberries?

2:35 - Health positioning: real juice vs. concentrate

4:35 - First-time juice launch at SpartanNash conference

5:30 - Cross-merchandising strategy: grapes + juice sales boost

6:53 - Disrupting generational produce industry practices

8:47 - Product recommendations: beet-cucumber fan favorite

Thanks to Simbe for making our Spartan Nash Conference coverage possible!

#LollipopJuice #CandyGrapes #CottonCandyGrapes #ColdPressedJuice #ProduceBranding #CrossMerchandising #SpecialtyGrapes #NaturalJuice #ProduceInnovation #FarmersMarket

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Meet Molly Pop -- The Brand Attempting To Make Fruit Juice Healthy Again