In this episode of Say More, Eleanor and Isabelle sit down with Babba Rivera—founder of the award-winning clean hair care brand Ceremonia, former Uber exec, and a trailblazing Latina entrepreneur reshaping the beauty industry. Babba shares her remarkable journey from growing up in Sweden’s immigrant neighborhoods to launching a purpose-driven brand rooted in heritage, wellness, and authenticity. This conversation is a masterclass in manifesting bold moves, dismantling limiting beliefs, and building businesses that reflect your highest values. What we covered in this episode: Growing up in Sweden with Chilean immigrant parents How Babba navigated language barriers, cultural identity, and early ambition Her leap from Uber Sweden to NYC—and the mindset behind big life decisions The power of authenticity and how passion creates unexpected opportunities Why generosity and helping others are central to her leadership philosophy The insight that sparked Ceremonia: “Hair care” vs. styling products Balancing motherhood and entrepreneurship with 4 kids What success feels like now—and how it aligns with her values Links & Resources Ceremonia on IG and online – Babba’s clean hair care brand https://www.instagram.com/myceremonia/?hl=en Follow Babba on Instagram https://www.instagram.com/babba/?hl=en TV show rec: Common Side Effects The Tao of Founders by Guillaume Racine

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How to Be an Owner, Not a Renter | Babba Rivera on Authenticity, Heritage & Bold Moves