

What the New York Post Gets Right About SEO (And What It Doesn’t)
Jul 23, 2025
Dive into the SEO strategies of a major publication, exploring their successes and shortcomings. Discover how effective page titles, meta descriptions, and alt text contribute to 37M+ monthly clicks. Learn the importance of using nofollow versus sponsored links and how source citation and multimedia enhance credibility. Uncover a significant growth opportunity the publication is missing and gain insights that can improve your own SEO practices. Perfect for anyone eager to optimize their digital presence!
AI Snips
Chapters
Transcript
Episode notes
Effective SEO Fundamentals
- The New York Post effectively follows SEO fundamentals, using clear page titles and meta descriptions derived from the first sentence of articles.
- Leading with the most important information lets them automate meta descriptions across numerous articles efficiently.
Use Nofollow for Paid Links
- Use the nofollow attribute for paid or affiliate links to avoid passing SEO link juice.
- Ideally use the "sponsored" attribute for clarity, but nofollow remains acceptable.
Cite Sources Correctly
- Cite and link to credible sources to boost your site's credibility and SEO.
- Avoid nofollowing citation links as spreading link juice increases experience, expertise, authoritativeness, and trustworthiness signals.