All Things Private Practice Podcast Episode 96: Web Design Demystified: Clear, Content-Rich, SEO-Friendly Therapy Websites [featuring Daniel Fava]
Web design, SEO, and Captivating Content Creation doesn't always come naturally to mental health therapists in Private Practice.
Hell, we didn't learn this stuff in grad school, which means that mostly everyone's content sounds the same, and a lot of websites simply serve as placeholders, without actually helping w/ SEO (Search Engine Optimization) and Google visibility.
During this episode, I talk with Daniel Fava of Private Practice Elevation, about why it's so important to understand how to create a website that not only stands out but actually ranks in Google searches.
We talk about actual strategies that you can immediately implement that will help you stand out, increase your SEO, and optimize your website and directory pages.
Top 3 reasons to listen to the entire episode:
- Understand the difference between a good and bad therapist website and what key things to watch out for when developing your online presence.
- Identify ways to make your website a safe space and establish a connection with potential clients.
- Learn how to create captivating content on landing pages, utilizing keywords and internal linking, as well as understand the impact of SEO on website visibility and attracting clients.
If you take the time to structure and maintain your therapist website in a strategic, authentic, and ethical way, you'll be more likely to see your ideal clients finding and choosing you as their therapist while knowing that you're going to be the best fit.
More about Daniel Fava:
Daniel Fava is a digital business consultant and founder of Private Practice Elevation, a website design and SEO agency focused on helping busy private practice owners attract the clients they love so they can scale their businesses and create the life they desire. After building a website for his wife’s private practice and seeing the impact it had on her business, he became passionate about helping others achieve the same. Private Practice Elevation offers web design services, SEO (search engine optimization), and website support to help private practice owners grow their businesses through online marketing.
Daniel lives in Atlanta, GA, with his wife Liz, and two energetic boys. When he’s not working, he enjoys hiking by the river, watching hockey, and enjoying a dram of bourbon.
Check out Daniel's free ebook: 5 Things Every Private Practice Owner Can Fix on Their Website in the Next Week to Increase Clients
Daniel's Website: privatepracticeelevation.com
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Mentioned in this episode:
A Thanks to Our Sponsor, Heard!
Visit the website for Heard here & get your 1st month free! Make sure to use code ATPP @ Checkout
A Thanks to Our Sponsor, The Receptionist for iPad!
Visit the website for The Receptionist for iPad here!
Mentioned in this episode:
Resilient Mind Counseling
It's Patrick. Some of you may know that I own a group therapy practice in North Carolina, Resilient Mind Counseling. We specialize in supporting the Neurodivergent, LGBTQIA+, and Black, Brown, and Asian communities online and across North Carolina. We also have limited in-person openings at our offices in Asheville and Cary. We really love working with clients who are coming to terms with both Autism and ADHD discoveries later in life or questioning, as well as the intersections of race, gender, identity, and orientation. All of our therapists have lived experience and identify as AuDHD, Autistic, or ADHD. Our team of affirming therapists offers a safe, anti-racist, anti-oppressive, inclusive, and accessible space where you can show up exactly as you are—no masking, no judgment, and no need to make eye contact, just real connection and healing. We accept most commercial insurances like Blue Cross Blue Shield, United, Aetna, and Med Cost, as well as self-pay options. We currently have openings for new clients. Visit our website at resilientmindcounseling.com. You can also text or call our HIPAA-compliant phone line at (828) 515-1246, or email us at scheduling@resilientmindcounseling.com.
The Receptionist for iPad
I want to thank The Receptionist for iPad for sponsoring this episode. From new patients faced with an empty lobby and no idea where to find their therapist to clinicians with a session running over time and the doorbell ringing, some of the most anxiety-ridden moments of a therapy appointment happen before a session even starts. The Receptionist for iPad, helps you tackle some of that pre-appointment apprehension and anxiety. The Receptionist for iPad is an easy-to-use digital client check-in system that helps your visitors check in securely to their appointments and notify their practitioners of their arrival via SMS, email, or your preferred channel. No more confusion, and less lobby checking or having clients sign in on paper logbooks. It can even help you upgrade and update your demographic information for your clients as well and even validate parking. Start a 14-day free trial of the Receptionist for iPad by going to thereceptionist.com/privatepractice. Make sure to start your trial with that link and you'll also get your first month free if you decide to sign up.