Stacking Growth | The B2B Marketing Podcast Niching Down | 3 April Newsletter Companion
Apr 4, 2025
This week dives deep into the importance of niching down for effective content creation. Discover a four-step process to identify strengths and market gaps that can enhance online presence. The update of the podcast’s identity features a fresh take on the 'about' section, focusing on authenticity. Plus, get a sneak peek at upcoming content and crucial metrics for reviewing landing pages. It's all about refining strategies and boosting growth!
AI Snips
Chapters
Transcript
Episode notes
Niching Down Your Content
- To find your content niche, identify your strengths and what advice people seek from you.
- Then, pinpoint market gaps and common frustrations to address with your content.
Test Your Niche
- Create a positioning statement to define your niche and target audience.
- Test your niche by creating content specifically tailored to it and observing the audience's response.
Podcast 'About' Section Revamp
- Steph Crugnola revamped the podcast's 'About' section for clarity, removing outdated buzzwords.
- She simplified the language to reflect the show's current focus: helping marketers through relatable conversations.