Analyzing Audience Segments | Scaling Performance Max Campaigns for eCommerce Part 2 -

John shares the new audience type he uses to scale Performance Max campaigns, how to analyze audience segments, why YouTube in PMax is the best way to scale your business now, and so much more.

Watch the second part of the guide to scaling Performance Max campaigns for eCommerce to learn more about:

- Analyzing Audience Segments to Scale PMax Campaigns

- Why YouTube is the best campaign for cold traffic expansion

- Understanding how Discovery campaigns work and when to use them

- Do Gmail Ads work?

- How to define and structure your in-market audiences

PS: This guide series is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

0:00 Intro | Scaling Performance Max Campaigns for eCommerce

1:14 Should we only consider GSP (Gmail Sponsored Promotions) after a lot of recent & frequent conversion history?

4:17 Are Gmail Ads any good?

5:39 Performance Max doubled what YouTube could

8:45 New audience type for Performance Max

13:52 How to define your in-market audiences

16:37 Let's say Person A is actively looking for Product B and he bought, so how long does Google take to remove person A from the in-market segment?

Have a specific question for Kasim and John? Catch them LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.

Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

https://youtu.be/_mOv9_qrtpg

https://youtu.be/syadgcDVntU

Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

https://youtube.com/playlist?list=PLp...

🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

https://youtu.be/9TziUBrF_hs

Apply here: https://sol8.com/apply/

💯The Ultimate Guide to Google Ads for Lead Generation:

https://sol8.com/google-ads-lead-gene...

🛒 Everything you need to know about Google Ads for eCommerce:

https://sol8.com/google-ads-for-ecomm...

🧲 The only guide you’ll ever need for Google Ads for YouTube:

https://sol8.com/google-ads-for-youtube/

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👉 Want to become a Google Ads expert?

We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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