Did you see the video that was making the rounds this weekend? It features a seemingly endless parade of Sinclair Broadcast Group TV news anchors — those smiley folks so trusted by their local audiences — speaking from the heart.

OK, not from the heart, necessarily, but from the TelePrompter, all with the same script. The video was put together by Timothy Burke at Deadspin, and to date it’s been viewed over 7.5 million times. And it has put the spotlight back on Sinclair's political activism.

Its 2016 election coverage fawned over Trump and its ongoing White House coverage still does. Meanwhile, Sinclair is in negotiations with the FCC and the Department of Justice over its purchase of Tribune Media, a deal that would expand its reach to 72% of US households, and with it a vast platform — over public airwaves — for its conservative message.

Last summer Bob spoke to Felix Gillette, who profiled Sinclair for Bloomberg News, about the company's focus on profit above all.

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TV News Anchors Speaking From the Heart — Uh, TelePrompter