Joe Kudla is an entrepreneur and founder of Vuori Clothing (@vuoriclothing), an active lifestyle apparel brand that draws inspiration from the aspirational coastal California lifestyle, an integration of yoga, surf, sport, art and a strong visionary spirit.

In this episode, Joe shares the history of Vuori, what it’s like to establish a brand in a saturated market, how to establish  a culture that shines through in the product, the process of creating a great experience for male fitness athletes, what’s Expansion and growth into brick and mortar facilities, and more.

P.S. There’s a Special Shrugged Offer for you: Save 25% OFF your order at vuoriclothing.com with code: SHRUGGED.

Happy Saturday!

- Doug and Anders

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Show notes at:

http://www.shruggedcollective.com/bbs_vuori

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Please support our partners!

@vuori - www.vuoriclothing.com “SHRUGGED25” to save 25% storewide

@halo - gethalosport.com/barbell  “Barbell” to save $100

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Shrugged Collective is a network of fitness, health and performance shows that help people achieve their physical and mental health goals.  Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

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