#715 HearAndPlay.com: Turning $70 Into A Multimillion Dollar Instruction Web Site – with Jermaine Griggs
Apr 23, 2012
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Jermaine Griggs, founder of HearAndPlay.com, shares his journey from turning $70 into a multimillion dollar instruction web site. He discusses the various programs offered by HearAndPlay.com, early experiences with selling and entrepreneurship, building a website, hitting a million dollars, and launching a training center in just one month.
Having a burning desire and strong belief in oneself is crucial for success in business and life.
Continuous testing, tweaking, and innovation are essential for improving customer experience and scaling a business.
Starting with a small idea and embracing imperfection can lead to significant personal and business growth.
Deep dives
Building a Successful Business from Scratch
The podcast episode discusses the journey of Jermaine Griggs, the founder of HereAndPlay.com. He shares how he turned his passion for music into a multimillion-dollar online music instruction website. Growing up in the inner city, Jermaine faced challenges and setbacks that fueled his desire for success. He started selling various products as a kid and eventually began teaching piano. Recognizing the potential to reach a wider audience, he created online music lessons and piano tutorials, which became the basis for his website. He focused on conversion optimization, A/B testing, and continual improvement to increase sales. After facing a downturn in revenue during an economic crisis, he successfully launched a recurring revenue model, leading to further growth and success.
The Power of Belief and Mindset
Jermaine Griggs emphasizes the importance of having a burning desire and a strong belief in oneself. He shares how he used motivational speeches, recordings, and affirmations to keep himself motivated and focused on his goals. He believes that having a positive mindset and continuous personal improvement are crucial for success in business and in life. Additionally, he stresses the value of persistence and perseverance, as he faced challenges and setbacks along his entrepreneurial journey.
Importance of Testing and Innovation
Jermaine Griggs highlights the significance of continuous testing, tweaking, and innovation in his business. He emphasizes the importance of conversion optimization and constantly seeking ways to improve the customer experience. He also discusses the pivotal role of technology and automation in scaling his business. Jermaine shares his experience with utilizing software platforms like OneShoppingCart and InfusionSoft to handle e-commerce, recurring billing, customer relationship management, and automation. He encourages entrepreneurs to leverage off-the-shelf solutions instead of building complex custom systems from scratch.
Starting with a small idea and growing it into something impactful
The podcast discusses the importance of starting with a small idea and allowing it to grow into something impactful. The guest speaker emphasizes the power of learning and applying small things that can have a significant impact on personal and business growth. By continually building on these small ideas and compounding their effects, individuals can see major positive changes in their lives.
Taking action and embracing imperfection
The podcast highlights the value of taking action and embracing imperfection rather than waiting for perfect conditions. The speaker shares their personal experience of starting a business with limited funds and developing an unpolished website. Despite the initial imperfections, they emphasize the importance of just getting started and continuously improving along the way. This willingness to go against the norm and take imperfect actions has led to success and personal growth.
Update: based on the comments we’re getting, Jermaine sent this PDF about Automation.
How does a high school senior from the inner city turn $70 into a multimillion dollar instruction web site?
Jermaine Griggs is the founder of HearAndPlay.com, which trains musicians to play by ear, trains them to play by ear with online music lessons and piano video tutorials.
Jermaine Griggs is the founder of HearAndPlay.com, which trains musicians to play by ear, trains them to play by ear with online music lessons and piano video tutorials.
Sponsored by
Walker Corporate Law – Scott Edward Walker is the lawyer entrepreneurs turn to when they want to raise money or sell their companies, but if you’re just getting started, his firm will help you launch properly. Watch this video to learn about him.
Grasshopper – Don’t make the mistake of comparing Grasshopper with other phone services. Check out their features and you’ll see why Grasshopper isn’t just a phone number, it’s the virtual phone system that entrepreneurs (like me) love.
Revolution Productions – Do you have a great product, but people aren’t trying it? You might have too much text on your site. Video, more than text, helps people understand what you’ve created and convinces them to buy it. I recommend you go to Revolution-Productions.com. When you do, talk directly to the founder, Anish Patel, and tell him I sent you. He’ll make sure you have a great video that convinces people to buy your product.