Building Your Personal Brand: When to Slow Down So You Can Speed Up | Elizabeth Stephens Episode Recap
Jan 19, 2024
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Elizabeth Stephens, a guest from Brand Builders Group, shares insights on building a strong personal brand and business. Emphasizing the importance of taking time and not rushing the process. They discuss the mission-driven approach of Brand Builders Group, the curriculum breakdown, and the key questions every personal brand must answer. Tune in to build a rock-solid foundation!
Building a strong foundation for your personal brand is crucial for long-term success and should not be rushed.
Customer journeys serve as roadmaps for brand building and should be structured in 90-day increments with critical benchmarks defining each stage.
Deep dives
The Importance of Building a Solid Personal Brand
Building a personal brand is crucial to establishing a rock-solid reputation and turning it into a profitable endeavor. The influential personal brand podcast focuses on teaching cutting-edge strategies from well-known influencers. To start building a personal brand, it is essential to determine the genesis of the brand and answer six key questions related to it. This includes identifying the specific problem you solve, your unique approach to solving it, your target audience, and how you plan to monetize your expertise.
The Role of Customer Journeys in Brand Building
Customer journeys play a vital role in brand building. They serve as roadmaps for encountering the various elements of a brand-building process, such as content creation, community, and team interactions. Brandbuilders group believes in structuring customer journeys in 90-day increments, with critical benchmarks defining each stage. These journeys encompass different paths, including becoming a highly paid professional speaker, a published author, lead generation for existing businesses, and exploring new revenue streams. The foundation of any journey lies in identifying the unique problem you solve, how you solve it, who you solve it for, and how you generate revenue from it.
Building a Strong Foundation for Long-Term Success
Brand builders group emphasizes the need for building a strong foundation before delving into more complex aspects of brand building. Taking inspiration from architectural construction, they emphasize the importance of spending time upfront to establish a solid infrastructure and clear plan. This includes diving deep into finding your brand DNA, determining your unique message, creating original thought leadership, and mastering the art of effective communication. While the process may take around three years, creating a strong foundation allows for sustainable growth and scalability in the long run. The focus is on the core foundational work that goes beyond mere website-building, social media, or sales funnels.
Building a strong foundation for your personal brand, and your business, is essential. But how do you go about building that foundation? And how do you determine the amount of time you should be spending on it? In today’s special recap episode, AJ uses her conversation with Elizabeth Stephens as a springboard to give listeners a comprehensive breakdown of how to tackle these questions, why it’s so important, and why you should never rush this process. Tuning in you’ll learn about Brand Builders Group’s mission-driven approach, the deeply-held beliefs that underpin their work, and how they help clients build a solid foundation that will pay off in the long term. AJ provides a breakdown of the Brand Builders Group curriculum, their four core customer journeys, and the key questions every personal brand must be able to answer before growing their business. Today’s episode is jam-packed with indispensable advice that you won’t want to miss out on. Tune in to learn more about Brand Builders Group, establishing your personal brand, and building a rock-solid foundation!
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