Unemployable 5 Things You MUST Know Before TikTok Shop Hits Australia (2025 Gold Rush!)
15 snips
Dec 30, 2024 AI Snips
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Episode notes
TikTok's Content Ground
- TikTok's algorithm prioritizes engaging content, regardless of follower count, leading to faster growth.
- This "content ground" approach contrasts with platforms like Instagram, which initially favored follower count for reach.
Unexpected UGC Creator
- Eric Machado's friend's stepmother, in her 60s, found success creating UGC content for health products.
- This demonstrates how TikTok democratizes content creation, enabling diverse demographics to participate and profit.
Prioritizing Views on TikTok
- Focus on creating high-quality content on TikTok to gain views (attention).
- Prioritize engagement metrics: 5-second retention rate, full completion rate, and comment percentage rate.