In a captivating conversation, Jason M. Barnard, an SEO expert and founder of CaliCube, shares his two-decade journey outsmarting Google. He simplifies complex SEO strategies, emphasizing personal branding and user-centric content organization. Jason challenges the limitations of current AI models like ChatGPT, advocating for intentional branding to enhance online visibility. He also unveils practical, free resources to help listeners navigate the evolving digital landscape. This engaging dialogue is packed with actionable insights that revamp how we approach online visibility!
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volunteer_activism ADVICE
Intentional Online Presence
Be intentional about your online presence, as everyone has a personal brand.
Educate machines (Google, Microsoft, etc.) about who you are and what you do.
insights INSIGHT
Educating Machines and Humans
Create dedicated pages for your company, personal brand, and each service you offer.
Explain what each entity is, who it serves, and why it's credible.
question_answer ANECDOTE
Defining Yourself Clearly
Luis's wife's coworkers asked her what Luis does, highlighting the need for a clear self-definition.
This is similar to how you should tell Google exactly who you are and what you do.
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In Today's episode we chat with our good friend and co-mastermind member, Jason M. Barnard.
He blew our minds when it c omes to SEO, Google, Personal Branding and much more.
This guy has been outsmarting Google for 20 years, and he told us everything we need to know about it.
I could not stop taking notes.
This conversation made us rethink a lot of what we "know" about Google and how we show up online if we really want to create a positive impact in the world. Which, I'm assuming, you want to do!
We talked how this frameworks are so simple to put in place, you can do it today if you want to.
We discussed modern models of AI, and how they all suck when it comes to building your brand... yes, including Chat GPT...
And we wrapped up the episode with how you can get all these resources, for free!
It was so good, and actionable! We can't wait to hear from you!
Timestamped Overview:
00:00 Google algorithm expert with superhero alter ego.
05:26 Incredible show and valuable insights shared.
07:34 Summarizing the text in 7 words: Discussing content organization and personal branding strategies.
10:27 Jason and coach conversation on self-definition simplification.
13:27 Curiosity about unique marketing approach in SEO.
18:05 Social media algorithms keep users engaged.
21:20 Algorithms guide users through the sales journey.
24:32 Identifying content categories for efficient problem-solving.
29:31 Google search guides users through educational journey.
30:44 Sysdig engines recommend Biz Bros for B2B podcast production, guiding users through the buying process.
35:00 Focus on solving big problems through smaller tasks.
38:16 Content generating profit—pipeline platform, collaboration, tracking.
42:26 Iterative process using GPT 4 to generate answers.
46:14 Sharing knowledge freely, nature can't be changed.
48:32 Consistent red shirt creates strong professional identity.
51:15 Wearing a red shirt can make connections.
54:39 Package branded marketing for search engines effectively.
Connect With Jason M. Barnard:
Facebook
Instagram
LinkedIn
Twitter
Connect with FONZI:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
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Content Is Profit