Content Is Profit
How To Outsmart Google in 2025. They’ve Been Doing It For 20 Years. Ft. Jason M. Barnard
Jan 7, 2025
In a captivating conversation, Jason M. Barnard, an SEO expert and founder of CaliCube, shares his two-decade journey outsmarting Google. He simplifies complex SEO strategies, emphasizing personal branding and user-centric content organization. Jason challenges the limitations of current AI models like ChatGPT, advocating for intentional branding to enhance online visibility. He also unveils practical, free resources to help listeners navigate the evolving digital landscape. This engaging dialogue is packed with actionable insights that revamp how we approach online visibility!
55:59
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Quick takeaways
- Building a personal brand online requires intentional communication strategies to influence search engines and social media algorithms effectively.
- Content creators should prioritize user intent and problem-solving over lengthy articles to boost relevance and audience engagement.
Deep dives
The Importance of Intentional Personal Branding
Building a personal brand online requires intentionality, as everyone already has a digital presence. By consciously managing how they communicate with their audience, individuals can influence how search engines and social media algorithms perceive them. This involves creating unique content that clearly defines who they are and what they offer, turning what might be vague or ambiguous into something precise and recognizable. A well-structured online representation enables these technologies to categorize them appropriately and include them in relevant searches, boosting their visibility.
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