DTC Podcast Ep 200: SMS is no longer optional with Sophie Baer, Win Brand Group’s Retention Director (and Automation Overlord)
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Hello and welcome to DTC Podcast,
Today we’re getting in the win column with Win Brands Group Director of Retention Sophie Baer.
Win is an omnichannel retail platform that specializes in buying and building category-defining brands, like: Qalo, Homesick Candles, Gravity Weighted Blankets, and Love Your Melon headwear.
Sophie oversees CRM management, email marketing, SMS marketing, and lead generation, and collaborates across marketing channels to focus on improving and increasing LTV, AOV, and CVR
Today we dove into:
- Email and SMS automations and why more retention communications should be automated (but still personalized)
- Why Sophie’s rolling out quizzes to all Win brands (and what softwear she’s using)
- Building purchase history into all automations and why every brand needs a recapture sequence.
- Why SMS is no longer optional for DTC brands
You’ll learn why Sophie is an automation overlord and what you can do to drive more second purchases than ever this year.
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