Insights Unlocked Redefining a beloved brand: What Zoom’s transformation teaches modern business leaders
Episode page: https://bit.ly/44hNGCc
Episode description:
In this episode of Insights Unlocked, Zoom CMO Kim Storin joins host Johann Wrede for a candid conversation about the realities of leading through transformation. Kim shares why change is harder than most leaders admit and how Zoom is evolving from a company known for meetings to a full multi-product collaboration platform. She also breaks down new Zoom + Deloitte research uncovering surprising gaps in how organizations measure collaboration ROI.
From the power of curiosity and calculated risk-taking to the importance of authenticity and community in B2B marketing, Kim offers practical, human-centered guidance for anyone navigating rapid growth or organizational change.
Key topics discussed:
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Why transformation is so challenging: “You can have the greatest strategy in the world, but the culture can make or break it.”
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Balancing optimism and pragmatism: Kim explains why optimism inspires progress—but only works when paired with realistic planning.
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Zoom’s evolution beyond meetings: From events to customer support to sales enablement, Zoom is building a more-than-meetings collaboration ecosystem.
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The collaboration paradox: Workers now spend 25 hours/week on meeting-related tasks—yet companies still struggle to see true productivity and ROI.
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Community as a competitive edge: Why users proudly say “I’m a Zoom user,” and how brands can build authentic connection at scale.
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The 3 traits of modern marketing leaders: Curiosity, agility, and the confidence to take calculated risks.
Resources and links:
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Zoom CMO Kim Storin on LinkedIn (https://www.linkedin.com/in/kimberlystorin)
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Johann Wrede on LinkedIn (https://www.linkedin.com/in/johannwrede/)
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Nathan Isaacs on LinkedIn (https://www.linkedin.com/in/nathanisaacs/)
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Learn more about Insights Unlocked: Nexthttps://www.usertesting.com/podcast