Ashley Robinson: Law Firm Marketing the Right Way

In this episode, Steve Fretzin and Ashley Robinson discuss:

• Creating a life on purpose. 
• Niching down your business to focus on who you want to work with. 
• Where lawyers need help with putting their marketing money. 
• Understanding what potential clients (and Google) are seeing when they look at your website. 
• Working with your marketing company to know what’s happening now and what the future holds. 

Key Takeaways:

• Plan to be present in your relationships and in your business. 
• Marketing isn’t bad, but a lot of nuance and strategy goes into understanding what you need for your firm specifically. 
• You need to understand your goals before you start building your marketing plan. 
• Does your client speak to your greatness? Or does it speak to your client’s pain points? 

"It's on me to bring you qualified leads, it's on you to be a good lawyer and to convert those leads into clients." —  Ashley Robinson

Email Steve at Steve@Fretzin.com for a chance to audit one of his exclusive rainmaker round table groups in April!

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Green Cardigan Marketing: https://greencardiganmarketing.com/

Episode References: 

• Buy Back Your Time by Dan Martell: https://www.amazon.com/Buy-Back-Your-Time-Unstuck/dp/059342297X

About Ashley Robinson: Ashley Robinson is the founder of Green Cardigan Marketing; a boutique marketing agency who specifically targets the unique marketing needs of the legal industry.  

Connect with Ashley Robinson:  

Website: https://greencardiganmarketing.com/

LinkedIn: https://www.linkedin.com/in/ashleyrobinsongcm/

LinkedIn: https://www.linkedin.com/company/green-cardigan-marketing/

Facebook: https://www.facebook.com/GreenCardiganMarketing

Instagram: https://www.instagram.com/green_cardigan_marketing/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.