In this episode, we connect with Tricia Carey, Former Chief Commercial Officer at Renewcell, a leader with decades of experience in the industry. Tricia shares her insights on overcoming resistance to change by emphasizing the importance of knowing your audience and building strong relationships. She highlights how understanding the motivations and needs of different stakeholders is key to driving transformation. Tricia underscores this with her belief that "it's not companies who do business together. It's people who do business together." Tricia also delves into the power of building a personal and professional persona. She explains how reflecting on your approach and adapting your persona to fit different roles and audiences can be crucial in leading change. This self-awareness allows leaders to connect more effectively with their teams and stakeholders, ensuring that their message resonates and drives action. Throughout the conversation, Tricia emphasizes how these relationships and a well-crafted persona can create a supportive network that amplifies efforts and overcomes resistance, particularly in advancing circularity initiatives. Her approach to community-building, such as through the "Carved to Blue" blog, showcases how aligning people around a shared mission can drive significant innovation in the textile industry. Original music by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Lynz Floren⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.