Leaders Editorial Director James Emmett sits down with Richard Lewis, Chief Executive of the All England Lawn Tennis Club and the Wimbledon Championships, to discuss the club's first ever integrated global marketing campaign: In pursuit of greatness.
The former player and RFL chairman also discusses:
- How he translated a career in sport to a career in sport business
- The AELTC's relationship with the LTA
- Why Rod Laver owes him his money back
- The famous Wimbledon queue and why it's one of the best marketing tools in world sport
