The Deep Wealth Podcast - Unlock Your Deep Wealth—In Business and Life Lowell Ricklefs On How To Sell And Market SaaS Companies (#103)
"Focus on revenue and revenue growth." - Lowell Ricklefs.
Lowell Ricklefs is the CEO and Founder of Traction Advising, which specializes in helping B2B SaaS companies with a greater than 5 million ARR get acquired. Lowell has been a Co-founder, CEO, Chairman, and COO of $120 million public company, Startups CRO, and Global VP at Rockwell.
Lowell is a global mentor, investor board member, and CEO coach. Lowell's current business Traction Advising. Started out of his frustration when he was in a buyer's position. The investment banker model uses accounting and finance people trying to sell.
In Lowell's words, no one hires accountants to sell products, so why hire them to sell a company? Selling and marketing a small SaaS company is more like selling a technology product than selling a financial instrument. With company buying and selling experience of more than 30 organizations, Lowell knows what internal stakeholders need to approve a transaction. As a founder and CEO, he knows what it's like to start up a company, build a product, hire employees, raise money, find customers, keep them happy and make payroll.
Lowell leverages this experience to craft acquisitions that get the best outcome for the founders and investors in a structured way that maximizes success
Please enjoy!
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SELECTED LINKS FOR THIS EPISODE
Lowell’s email lowell[at]tractionadvising[dot] com
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