Campaign Chemistry Campaign Chemistry: Google’s David Temkin
Temkin, senior director of product management, for ads privacy and user trust at Google, is leading the charge on preserving ad targeting and measurement while tracking restrictions loom.
Major privacy changes are happening on the web as regulation reshapes the internet. Google will begin the process of restricting the use of third-party cookies on Chrome next year, but is also looking to preserve targeted advertising on the web in a privacy safe way. There have been a few iterations of tools within Google’s Privacy Sandbox, its umbrella for creating privacy-safe ad targeting and measurement on the web, but it’s still work in progress.
David Temkin, senior director of product management for ads privacy and user trust at Google, is leading the charge, working with the teams at Chrome and across the industry to allow advertisers to continue to access the tools they need to operate effectively while protecting user privacy.
In this episode, he dives deep into Google’s proposed solutions, the politics of navigating browser developers and different industry relationships, and how Google envisions creating a balanced experience for people and advertisers on the web.
Listen to this episode and subscribe to Campaign Chemistry wherever you get your podcasts.
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