Out Of The Clouds Scott Wimsett on brand content as documentary, sustainability and selling principles
In this episode of Out of the Clouds, Anne Muhlethaler interviews Scott Wimsett @ScottWimsett, a presenter, a fashion director and sustainability expert based in the UK.
Scott started his agency, Bespoke Banter, in 2006 with a vision of supporting global talent and brands to create social assets in film to support their storytelling. Scott built a reputation for being a supportive and trusted partner for many world-renowned talents who work with his company closely to craft the broadcasted film and images they distribute globally.
More recently, Scott launched The Feel Good Fellowship with friend, model, and climate activist Arizona Muse. Among all his endeavours, Scott is committed to encouraging brands to prioritise transparency, accuracy, and research in all their digital content to empower audiences to make more sustainable, environmentally positive choices in the brands they support.
Much like Anne, Scott loves to entertain good conversations in addition to his content creation work. Scott has hosted a podcast with Royal Ascot on sustainability, and returned with a new show called ‘Personal Threads’, with diverse guests from David Gandy to Paul O’Grady and June Sarpong.
In this interview, Scott shares with Anne his story, from how he started on stage acting and dancing before going into modelling and PR — but always with a desire pulling him to TV and presenting. An astute expert in his field, Scott talks about his early wins and what helped establish his reputation, and later about the importance of listening carefully to what is coming next, including how that’s guided his moves from his start with Bespoke Banter to the projects he is doing now.
Scott shares the thought process that drove him to build his own company and why he felt, and still feels, that film (or video) is essential for brands and talent to tell a detailed story. Scott believes that brands can turn to film to create a documentary of sorts — one that transmits their values and history, and that will communicate their DNA to their audience — but that transparency and vulnerability are key.
Scott then tells Anne about his experience with Vipassana, which he discovered when a friend signed him up to attend a silent meditation retreat that transformed his life. He goes on to talk about how the combination of being active in addition to meditation and journaling continues to support him daily and explains that his meditation and other personal health rituals are not a hack or a quick add on, but, as he says, a necessity: ‘It's not like it's painted on. It's not like you are making yourself do it. It becomes just part of who we are. It's just how you live your life.’
Happy listening!
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You can find Scott on Instagram @https://www.instagram.com/scottwimsett/
Discover his company Bespoke Banter - https://www.bespokebanter.com/
And the Feel Good Fellowship - https://www.feelgoodfellowship.com/
Scott is also an advisor with the Sustainable Beauty Coalition - https://www.instagram.com/sustainablebeautycoalition/
The British Beauty Council - https://britishbeautycouncil.com/
The first Royal Ascot podcast hosted by Scott called 'A New Era in Style' -https://podcasts.apple.com/us/podcast/royal-ascot-a-new-era-in-style/id1569576018
Bay Garnett, stylist and senior fashion ambassador for Oxfam - https://www.baygarnett.com/press
The Royal Ascot - https://www.ascot.com/royal-ascot-2023
The Royal Ascot 'Personal Threads' podcast hosted by Scott Wimsett & Susan Bender - https://shows.acast.com/personal-threads
The song Faith by George Michael - https://www.youtube.com/watch?v=6Cs3Pvmmv0E
Anne Glenconner's book 'Lady in Waiting' - https://www.goodreads.com/book/show/49945845-lady-in-waiting
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f you enjoyed this episode, click subscribe for more, and consider writing a review of the show on Apple Podcasts, we really appreciate your support and feedback. And thank you so much for listening!
For all notes and transcripts, please visit Out Of The Clouds on Simplecast - https://out-of-the-clouds.simplecast.com/
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If you enjoyed this episode, click subscribe for more, and consider writing a review of the show on Apple Podcasts, we really appreciate your support and feedback. And thank you so much for listening!
For all notes and transcripts, please visit Out Of The Clouds on Simplecast - https://out-of-the-clouds.simplecast.com/
Sign up for Anne's email newsletter for more from Out of the Clouds at https://outoftheclouds.com.
Follow Anne and Out of the Clouds: IG: @_outoftheclouds or @annvi Or on Threads @annvi On Youtube @OutoftheClouds
For more, you can read and subscribe to Anne's Substack, the Mettā View, her weekly dose of insights on coaching, brand development, the future of work, and storytelling, with a hint of mindfulness.