Apptivate: App Marketing Explained App Store Optimization: How to Get More Traffic to Your App - Warren Woodward (Upptic)
Warren Woodward is the co-founder and chief growth officer at Upptic, a platform for automated app store optimization. Upptic also provides full stack growth services. Warren is a musician, an indie filmmaker, a self-taught mobile marketer, and an ASO expert.
Questions Warren Answered in this Episode:
- What makes an app a good one for you to partner with?
- What made you want to build an automated ASO platform as one of your core pieces of technology?
- How do you measure your results?
- If you could automate something tomorrow, what would it be?
- Why did you decide to make the leap of starting your own company rather than moving up in the corporate world?
Timestamp:
- 8:30 What Upptic does
- 13:04 Selecting app partners that have growth potential
- 16:08 Evolution of the industry’s first automated ASO platform
- 19:41 The value to be gained from optimizing your store page
- 20:50 Measuring conversions from ASO
- 23:23 Upptic’s philosophy that informs what to build next
- 25:54 Facing the fear of starting a startup
Quotes:
(6:27-6:49) “A lot of what I’ve learned about building teams and matching personalities and getting the right group in complement of people with skill sets together, all lot of that I learned from the world of bands and being stuck together in a van. Getting people that have something different to bring to the table that add up to a sum greater than the parts. It’s weird the lessons you can learn just from grinding it out on the road doing the music thing.”
(19:43-20:11) “If you’re a developer, you know how hard it is to juice an extra 10% of revenue by changing the economy of your app or something. It can be a lot of work, but, it’s so much easier to just make an ad that converts 10% easier or make your store page convert 10% better. That can be done with a few hours of creative development time and minutes of setting up a test. You run that test, you’ve got that win. Congratulations, you’re now getting 10% more users every time someone comes to the page, making 10% more revenue.”