The Foundr Podcast with Nathan Chan

610: (Solo) The Secret to Finding Agencies That Don’t Burn You

Dec 2, 2025
Discover why the most successful founders focus on unscalable strategies to grow their brands. Personal touches like handwritten notes and direct communication create deep customer connections. Learn how to identify trustworthy contractors and the red flags to avoid. Get practical advice on vetting potential hires and the benefits of referrals. Plus, find out when it's best to walk away or tackle challenges yourself. This is your guide to building momentum and nurturing genuine relationships in your early stages.
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INSIGHT

Values Predict Delivery More Than Skill

  • Skill alone doesn't predict a good working relationship; the person behind the skill matters more.
  • Honesty, responsiveness, and a desire for your success are better predictors of ROI than flashy pitches.
ANECDOTE

Person Over Portfolio

  • Nathan Chan hired a small CRO agency because of the person, not the pitch or portfolio.
  • That single project added tens of thousands of dollars in monthly revenue and built trust.
ANECDOTE

Big Pitch, No Follow-Through

  • Nathan Chan recounts meeting a contractor who pitched big then ghosted after lunch.
  • That experience reinforced avoiding people who overpromise and fail to follow through.
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