Saul Colt returns to talk about electric cars, Mad Magazine, and Nike. They discuss custom electric Porsche 911 rebuild projects and innovative car customization. The podcast also covers AI for marketing, entertainment recommendations, and social media trends in the industry.
Diversifying marketing strategies by collaborating with creative experts from Mad Magazine for innovative campaigns.
Customizing vintage Porsche 911 models into modern electric vehicles to cater to niche markets seeking personalized, sustainable driving experiences.
Deep dives
Saul Colt's Marketing Journey and Award Recognition
Saul Colt reflects on his 16-year journey in marketing, celebrating milestones including winning the Canada's Small Business of the Year award under 50 employees. Despite challenges, Saul emphasizes the importance of adaptability and continuous growth in the industry. He shares insights into maintaining success through humbling experiences and evolving marketing strategies over time.
Collaboration with Mad Magazine Talent
During challenging times, Saul Colt partnered with Bill Morrison and the former team of Mad Magazine to create innovative marketing initiatives. By absorbing the Mad Magazine team, Saul tapped into their expertise in satire and cultural insight to enhance marketing campaigns. This collaboration highlights the power of bringing diverse creative minds together for successful outcomes.
Innovative Approach to Electric Cars Customization
Saul Colt ventures into the electric car industry with a unique approach of customizing vintage Porsche 911 models. Working with Autotart Extrovert, Saul transforms classic cars into modern electric vehicles, offering personalized features. By combining classic designs with modern technology, Saul aims to cater to niche markets seeking bespoke and sustainable driving experiences.
Shift Towards Experiential Marketing and Industry Trends
Amid evolving marketing landscapes, Saul Colt emphasizes the significance of experiential marketing over traditional social media strategies. Reflecting on changing consumer behaviors, Saul questions the efficacy of organic social media reach and underscores the need for immersive brand experiences. He advocates for prioritizing unique storytelling methods and engaging experiences to resonate with contemporary audiences.
Tearing a Porsche down to the metal and building it back up to your desired configuration with thoroughly modern features, while keeping the classic look and ride
Getting this car in front of high net worth individuals
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