Brad Inman on NAR’s future, the ‘God-like’ power of AI, and the coming commission crunch

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Aug 26, 2025

Brad Inman, media entrepreneur and founder of Inman News, discusses his journey from a kitchen table startup to a powerhouse in real estate media. He shares insights on the transformative role of AI, emphasizing its potential to combat discrimination in home sales. The conversation dives into the future of real estate, the challenges faced by agents, and the necessity of embracing technology. Inman also highlights his new venture, Live Long Media, focused on promoting longevity and health, offering practical tips for a healthier life.

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INSIGHT

Triple Whammy To Revive Housing

Brad argues AI, falling rates, and increased affordability will together revive housing activity.
He predicts AI-driven transparency and smoother transactions will boost buyer confidence and generate more deals.

INSIGHT

AI As A 'Godlike' Accelerator

Brad calls AI a transformative, 'godlike' tool that will raise human capability and efficiency.
He expects agents to improve outreach and clients to decide faster because AI delivers better transparency.

INSIGHT

AI, Blockchain, Crypto Converge

Brad foresees AI ending NIMBYism and housing discrimination by reallocating capital and improving allocation.
He envisions convergence of AI, blockchain, and crypto reshaping real estate with global liquidity and personalization.

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In this episode of The Playmakers Podcast, RealScout’s Andrew Flachner sits down with legendary media entrepreneur Brad Inman live from Inman Connect in San Diego.

Brad opens up about his journey—from building Inman News at his kitchen table into the most influential real estate media company, to his latest venture in longevity and health. Along the way, he shares insights on the future of real estate, the ‘God-like’ power of AI, NAR’s decade-long missteps, and why community and credibility remain the foundation of success.

What you’ll hear in this episode:

How Inman Connect helped launch RealScout and shaped Andrew’s career
Brad’s “triple whammy” that could revive the housing market: AI, lower rates, and affordability
Why AI is more than a productivity tool—and how it could end discrimination and inefficiency in real estate
The convergence of AI, blockchain, and crypto, and what it means for global housing markets
Lessons from building Inman News with integrity in an industry defined by pay-to-play media
Advice for real estate agents navigating today’s tough market and becoming content creators themselves
Brad’s new venture, Live Long Media, and practical, science-backed tips for living a healthier, longer life
Rapid-fire predictions on NAR, commission compression, Realtor headcount, and the future of transactions
What success means to Brad after decades of building businesses and communities

If you’re in real estate, this conversation is full of insights you won’t want to miss.

🔥Subscribe to the podcast:

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** Connect with Andrew Flachner on Social **

🔗 Instagram: https://www.instagram.com/aflachner/

🔗 Linkedin: https://www.linkedin.com/in/andrewflachner/

00:00 Intro

1:25 Old Friends at Inman Connect

2:40 Today’s Market & What’s Next

4:22 AI’s Promise and Potential

9:53 The Latte Vision & Broken Processes

13:20 Building Inman News with Integrity

16:55 Advice for Agents in a Tough Market

18:33 Reinvention & Longevity Media

21:42 Rapid Fire: The Future of Real Estate

25:25 Optimistic about 2030