Metaphoric storytelling and its importance for brands to standout and be authentic with Sue Rice

Metaphoric storytelling and its importance for brands to standout and be authentic with Sue Rice In this podcast, Susan and Sue discuss the importance of metaphoric storytelling in marketing and its ability to tap into the unconscious mind of consumers. Sue, a world-class marketer and author of "Tiny Thunder," emphasised that storytelling allows for both relationship building and persuasion, making it a powerful tool in the digital world. She also highlights the need to move beyond just telling brand stories and to incorporate a wider range of stories from various sources.

 

Sue Rice - CEO and founder – Sue Rice Inc.

Linkedin - www.linkedin.com/in/suerice/

International Email Marketer | Outreach Architect | Professional Copywriter | Metaphoric Storyteller | LinkedIn Social Selling Expert | Digital Strategist For Top World Brands | Author of Tiny Thunder

Learn more at

Home - Sue Rice.Com-World-Class Copywriting

Book – digital Tiny Thunder – www.suerice.com/tinythunder/

Book – paperback Tiny Thunder

 

Visit ⁠@more2marketing⁠

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Please note: This is a conversation style podcast - raw and authentic. If you have any questions or who like to be on guest on More 2 Marketing, please⁠ contact us⁠.