In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies to drive webinar and event registrations. They share insights on how to create excitement, urgency, and a more engaging virtual event experience.

=================================================================

Best Moments:

(02:03) Using social media, especially LinkedIn, to drive event registrations

(03:00) Creating FOMO (Fear of Missing Out) for webinars and virtual events

(04:30) Leveraging numbers and social proof to increase registrations

(04:49) Weaving event promotions into different types of communications

(05:36) Exciting potential attendees with content teasers and speaker previews

(06:27) Using mystery and intrigue to attract registrations

(07:25) Incorporating fun, interactive elements into events

(09:20) Adding humanity and icebreakers to improve the event experience

(10:20) Differentiating your event by borrowing ideas from other industries

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!

Regardless of your size, check out Marigold today to get the solution you need to grow your business!

Check out this free content from marigold that Jay has loved digesting, 5 Steps For Selecting The Right Email Marketing Platform.