The Dentalpreneur Podcast w/ Dr. Mark Costes 2306: What Dentists Need to Know About the Future of Membership Plans
Aug 6, 2025
Dave Monahan, CEO of Kleer (soon to be Clerri), dives into the major merger with Membersy and the future of dental membership plans. He explains how the unified platform aims to enhance patient access and boost practice profits. The conversation touches on the psychology behind patient loyalty and the measurable ROI of subscription models. Monahan also reveals how AI will play a pivotal role in reactivating dormant patients. A must-listen for dental professionals seeking to innovate and grow!
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Large-Scale Consolidation Creates Market Leader
- Kleer and Membersy merged to serve the full spectrum from solo practices to large DSOs, creating scale and resources.
- The combined platform now supports over 20,000 dentists and has sold over 2 million subscriptions.
Memberships Dramatically Improve Patient Engagement
- Membership plans primarily remove cost and coverage barriers and increase access to care for uninsured patients.
- On Kleer/Membersy data, subscribers visit 76% more, complete 150% more procedures, and drive ~170% more production.
Psychology: Trust Beats Complexity
- Patients value oral health but avoid care due to perceived cost and lack of coverage, not lack of interest.
- Transparent, simple subscriptions overcome emotional exposure and build trust that drives visits and treatment acceptance.