What does it take to build a business that not only succeeds but creates real impact?

In this episode of The Juggle is Real, Andryanna sits down with Amalia Martino, founder and president of The Vida Agency in Seattle, to explore how her lived experiences shaped her path as a leader, entrepreneur, and advocate for social equity.

Growing up biracial and in poverty, Amalia’s first exposure to affluence came through education. She saw firsthand how access to resources and networks shapes opportunities. But rather than simply navigating these systems, she learned how to build them herself—creating a business that reflects her values of equity, representation, and justice.

In this powerful conversation, Amalia shares:

• Growing up between two worlds—what poverty and privilege taught her about power and opportunity;
• The founding of The Vida Agency and how it challenges traditional marketing models;
• The meaning behind The Whole Damn Pie—and why women deserve more than just a slice;
• What parenting as a single mom has taught her about identity, resilience, and raising the next generation of changemakers;

Amalia’s story is one of reinvention, courage, and unwavering commitment to impact. If you’re a leader, entrepreneur, or someone looking to create meaningful change, this episode is for you.

CONNECT WITH AMALIA

The Vida Agency

Listen to The Whole Damn Pie

On LinkedIn

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