

266: Leaning into Seasonality - Topsoil Series with Ariel Patton
11 snips Mar 3, 2023
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Seasonality's Operational Complexity
- Seasonality in agriculture is conceptually simple but operationally complex, affecting product marketing and development.
- Each crop and region has unique seasonality challenges that must be deeply understood for success.
Farming Off-Season Realities
- Tim describes the off-season focus on ground preparation and planting rotations at Nuss Farms.
- Interacting with farmers is heavily dependent on their seasonal workload and headspace for new ideas.
Challenges of Equipment Sharing
- Shared equipment models struggle in agriculture because all farmers need the same equipment simultaneously.
- High risk encourages farmers to own their equipment rather than rent or share it.