The Game with Alex Hormozi The "Oh Sh*t" Moment | Ep 209
May 26, 2020
In this discussion, the importance of seizing opportunities in the gym industry during the pandemic is highlighted. Alex emphasizes that human convenience drives customer choices, with fewer gym-goers expected. He argues it's a smart time to launch a gym due to broader reach and lower lead costs. Fear shouldn’t hinder sales skills, as buying behaviors remain unchanged. The need for gyms to adapt to new realities, including online training, is crucial for future success.
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Resistance to Change
- People rationalize against change, failing to foresee negative consequences.
- Blockbuster's dismissal of Netflix exemplifies this, prioritizing perceived experience over convenience.
Pandemic's Impact on Remote Services
- The pandemic accelerated remote service adoption by a decade, forcing a shift in consumer behavior.
- This mass adoption of online training is likely to persist.
Business Owner vs. Gym Owner
- Focus on being a business owner, prioritizing profit maximization over gym ownership sentiment.
- Consider remote fitness for higher income potential.