#155 - Letting go of sunk cost bias at a startup | Mike DiDonato, Tom Griffin, & Ben Grynol

It’s never too late to say no, and it’s never too late to change your mind. Especially at a startup. At Levels, we try to nix sunk cost bias if it makes sense to do so. Look for multiple new shows per week on A Whole New Level, where we have in-depth conversations about metabolic health and how the Levels startup team builds a wellness movement from the ground up in the health and wellness tech industry.

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Look for new shows every month on A Whole New Level, where we have in-depth conversations with thought leaders about metabolic health.

🎙 What Mike DiDonato, Tom Griffin, & Ben Grynol discuss:

(01:11) – Don’t be afraid to ignore sunk costs

(05:34) – Write down your decisions

(07:08) – Let go of your ego

(09:48) – Don’t make concessions

(11:37) – Don’t burn your bridges

(14:16) – Maintain clear communication

(15:08) – Stay away from shiny object opportunities

(17:18) – Question decisions

(22:08) – Don’t be too rigid

Transcripts & Show Notes

🔗 Helpful links:

Watch the conversation: https://youtu.be/Z7G_sUEGQfo

Find us on YouTube: https://youtube.com/levelshealth?sub_confirmation=1

Connect with Mike on Twitter: https://twitter.com/mike__didonato