Massive size, and growth, of podcasting revealed

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• With exclusive data today from Edison Research, Podnews can reveal the massive - and growing - size of the US podcasting industry - and a suggestion for a new metric for podcasting to express its growth over the next twenty years. Metrics can demonstrate our size, or help us understand our revenue potential: this new metric, perhaps, helps us do both.
• Audioboom has acquired the UK podcast network Adelicious. The combination of the businesses will create the UK’s largest homegrown podcast network with 40mn unique listeners, and more than 125mn monthly downloads and views. Adelicious will continue as a brand.
• Apple Podcasts announced better, more granular listening reports within Apple Podcasts Connect. The reports are only available for channels that offer paid subscriptions, but now includes a unique count of listeners per channel for the first time.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

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