EP 448: Defining your agency niche to go from a generalist to a specialist with Tyler Samani-Sprunk

Agency owners like to think they can do it all, but the real gold is in finding and defining your agency niche. To demonstrate, I spoke to Tyler Samani-Sprunk of Simple Strat to get into the head of an agency that learned this lesson the hard way but still did it very well — once they finally committed.

Tyler shares the false starts and missteps early on as Simple Strat tried half-heartedly to pick a niche without fully committing. He explained how feedback from prospects asking, “What are you really good at?” motivated them to double down on specializing in content marketing for a while before their YouTube channel HubSpot Hacks really gained traction.

This episode is your sign to finally work on nailing down your niche if you’ve been going back and forth about it for ages. It might seem like you’re limiting your scope, but in reality, you’re opening yourself up to a whole funnel of right-fit clients who need your expertise.

A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resource for agencies who want to outsource their design, dev, or PPC work at wholesale prices. Check out their special offer (10 free hours!) for podcast listeners here.

• What motivated Simple Strat to start specializing
• The 3 phases of trying to find their agency niche
• Why they chose video and HubSpot as their niche
• Treating cornerstone content as a client in your day-to-day operations
• When they knew it was working for them
• How their sales cycle transformed when shifting to thought leadership marketing
• How content marketing plays a role in content strategy with clients
• People want to hear from people, not brands
• Weaving personality into professional content
• Simple Strat’s biggest mistakes and best decisions in the niching process