Ditching Hourly Zach Stevens - Year 3 of Growing a Subscription Business
Jan 20, 2026
58:30
Co-founder of Conversion Factory, Zach Stevens, rejoined me on Ditching Hourly to give us an update on how he's growing his subscription SaaS marketing agency in year 3.
Links We Mentioned
- Conversion Factory Website
- Zach's partner Corey, on X
- The Superstruct Manifesto by David Guttman
- The "If You're Such An Expert" Ditcherville Comic
Chapters
- (00:00) - Introduction and Welcome
- (00:10) - Zach's Business Journey
- (01:19) - Conversion Factory's Growth
- (02:26) - Subscription Model Insights
- (04:04) - Hiring and Team Expansion
- (08:32) - Training and Onboarding
- (20:48) - Client Management Strategies
- (30:00) - Client Frustrations and Communication Strategies
- (31:04) - The Inefficiency of Phone Calls
- (33:19) - Setting Client Expectations
- (37:05) - AI in Copywriting and Design
- (45:53) - Subscription Model Benefits
- (54:49) - Final Thoughts and Future Plans
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Do you have questions about how to improve your business?
Things like:
- Value pricing your work instead of billing for your time?
- Positioning yourself as the go-to person in your space?
- Productizing your services so you never have to have another awkward sales call or spend hours writing another custom proposal?
Book a one-on-one coaching call with me and get answers to these questions and others in the time it takes to get ready for work in the morning.
Best of all, you're covered by my 100% satisfaction guarantee. If at the end of the call, you don't feel like it was worth it, just say the word, and I'll refund your purchase in full.
To book your one-on-one coaching call, go to:
https://jonathanstark.com/call
I hope to see you there!